News From June 1998:
While it had been thought that the budget for the US Dreamcast launch was $100 million. It has now been disclosed that the global PR launch budget is about $500 million. It has also been disclosed that a 3D Sonic title would be ready for US launch in 1999.
Ok, I just got back from vacation and this little PR was released a few days after I left. On June 11th, Sega of America announced that they will be moving its headquarters from Redwood City to San Francisco. In the move the headquarters of SoA, SegaSoft Networks, and Sega Entertainment will move on January 4, 1999. They have signed a ten year lease for 160,000 square feet bringing up to 800 jobs to the city. Moving to the Townsend Center, Sega joins other companies in the center such as Ziff-Davis Inc., Focal Communications Group, and Viant. "Centrally Located in Multimedia Gulch at 650 Townsend Street, Sega has leased the entire sixth floor and half of the fifth floor. Formerly known as the Fashion Center, it is one of the most technologically-advanced buildings in the Bay Area and has room for Sega's fiber optics and back-up generator needs. Sega also will use the building's renovated atrium area for new product launches and promotions." (Businesswire PR)
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