|
|
![]()
News From April 1998: Stolar Speaks On Next Console - 4/23/98 - 2:45:22 PM Next Console Info - 4/22/98 - 2:39:54 PM
Game-Online reports that Sega of Japan plans to officially announce it's next console on May 21. In other news, Sega will have a booth at the latest Computer Game Developers Conference. They plan to show off their hardware for the obvious uprpose of attracting new developers for the system.
In an interview with GameSpot News Bernie Stolar, CEO of Sega of America, commented on some of his plans concerning the launch of Sega's next console. First off, he plans to keep quiet on details until Sega of Japan announces the console (supposedly May 15). He also admits that Sega had made many mistakes with marketing the Saturn in the US. He plans to not do so again. While the Saturn's surprise American launch in May 1995 left the console selling in selected stores (about 3,400), this time around Sega of America plans a full retail launch in about 15,000 retail locations. Their marketing plan sets the primary age group target as 10 to 18 year olds. Which makes sense, as that's the largest segment of the gaming community. Sega needs to target the casual gamer this time around and not just the hard core gamer. While the target base has gotten younger, it is certain that older fans will not be ignored. With the success of FFVII more RPGs are sure to hit the US. It has also hinted that Resident Evil will make an appearance on the next console. Thinking of current titles in development, I can only think of one that has a younger target group, Sonic. Other titles such as sports games, RPGs, and the Virtua Fighter series all target older gamers...
Sega Saturn Magazine and Game-Online have reported some information on Sega's next console. Sega is currently shipping final development kits to some developers and the overall consensus is very positive. One developer is quoted as saying that the console is at the same level as Model 3 boards, or even better.
All Names and logos are trademarks of their respective companies. See individual games boxes for specific information. Questions or comments? Contact dEX. |